On January 1, 2012 our Spanish brand Europea Seguros de Viaje was rebranded as ERV. The action takes part in accordance with the Strategy Map in order to transform ERV in an international organization on our way to become ONE ERV.
As was planned the last year all subsidiaries of ERV will use the same brand over the next year.
This means our brand becomes much clearer for our customers because our name will be recognizable across the world. One name, one brand, and one logo with the same corporate design just as our Spanish colleagues have adopted in the beginning of 2012.
The new brand in Spain is since January 1th ERV Europea Seguros de Viaje. According to the local needs the new Spanish brand ERV its followed by its previous name for a transitional period of two years. Later it will be renamed only ERV just as the rest of our company units with a common goal: to internationalize our business and to be recognized in any part of the world.
Among the rebranding actions our Spanish colleagues have adapted their corporate image to the common guidelines in order to offer the same image in all the countries. Between the tasks they have introduced the new corporate designs updating the image in all internal and external documents, and adapt them to the valuesand personality of the new brand ERV.
The Spanish brand identity now includes ERV logo which shows a stylized globe with a protective crescent and it´s accompanied by its previous name for a transition period of 2 years-according to local market needs. In accordance with the common style, ERV Spain has a refresh and innovative appearance with a modern typography and visual language.
At the same time Spain have worked in all its advertising material adapting it to a common look and feel, and adjusting the messages and communications to the customers and partners. Experience, efficiency, quality, innovation, costumer-oriented are the new brand valuesthat we will share like ONE ERV and that Spain is already transmitting since January 1st.
The changes have also come to the website where their customers are already seeing a new look and a new brand: ERV. Moreover the company in Spain has developed an intense PR action to present the brand change to the media: sending press releases to communicate the change which have had a high impact on newspapers and magazines, and collaborations and interviews by the Director General, David Hernández, to give more details to the interesting target.
Among the external communication efforts the company has informed its customers, agents, tour operators and brokers through communication and notification letters. In the internal communication all the employees of ERV Spain have been informed of the change and what it means on our way to our global dimension as ERV: brand valuesand a common identity as a team with global experience that will share synergy to getting stronger internationally.
Finally ERV Spain has also made a change to the image of its offices. The company has changed the decor to wrap them with the look of the new brand ERV.
It has been a gripping and passionate work for all of us!
On behalf of the Spanish team,
Andrea Gonzales
